Delivering powerful media & marketing solutions that achieve measurable results.
Digital marketing is an essential part of running a successful business in today’s digital world.
What exactly is online marketing, you ask? It is the balance between the art and the science of selling products and/or services via digital platforms and networks.
Online marketing is a strategy that assists a company’s status and exposure by utilising a variety of available tools and solutions. Also known as digital marketing, web marketing and search engine marketing.
A significant advantage of using digital platforms for marketing is the ability to measure and track the impact of any given platform. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.
Search Engine Marketing (SEM):
According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes Search Engine Optimisation (SEO) tactics, as well as several other search marketing tactics such as Pay Per Click (PPC) and Social Media Marketing (SMM).
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